UPLIFTED BRANDING + CONVERSION COPYWRITING FOR KIND BRANDS.
Nail your messaging. Reduce your effort. Chill as hard as this bear.
BRANDING AND COPYWRITING TO CAPTURE YOUR ESSENCE
6,000 ads a day. That’s your competition.
Web pages, emails, Facebook ads, labels, packaging, product descriptions -- every word of it counts.
You need to establish a connection, spread awareness, and show deep value at every opportunity. You can't waste a single pronoun!
And that's why you're looking for a writer who's as big-picture and detail-oriented as you are.
I'm Whitney. Your word alchemist and secret weapon.
You’re unique. I’m unique. Your competition is unique.
So the question is: does uniquity even matter?
And if not, then what is it that sets successful brands over the edge of mediocrity?
It's very simple.
Being unique is only as beneficial as your ability to express it to your audience.
I'm here to help be that bridge between your beautiful uniqueness and your audiences's awareness of it.
Through a lovely blend of science, art, and collaboration, I’ll help you transcend your competition. You'll get a voice that’s clear, powerful, dripping with magnetism, and so, so human.
CONQUER THE CROWD
Far from an artsy-fartsy guessing game, this type of writing involves worlds of research.
I over-analyze you. I over-analyze your competition. And I definitely over-analyze your prospects.
The proper terms are "content analysis, competitor research, and customer interviews."
But what it's really about is fully understanding your prospects' deepest pain points and matching them with the perfect solution:
Web copy, email copy, social media ads, and much more -- I know what works.
And for what type of audience.
Using proven techniques, raw creative energy, and industry collaboration - you get copy that systematically sells.
From power-packed calls to action to read-every-sentence emails — you’ll have strategy-fueled writing to keep your prospect reading.
(... and reading.)
Serene. Confident. Checking your updates. Sleeping blissfully.
Bum in chair. Eyes glued to the screen.
Till. It's. Done. Right.
HOW IT WORKS
Great copywriters *cough* are alchemists. I take
Lead (Pb): sales psychology, proven formulas, and tight strategy,
and turn it into
Gold (Au): lead merged with raw creative energy and your brand’s unique essence.
Gold = sales.
Conversion copy formulas
Information architecture (IA)
Keyword research and SEO strategy
Email campaign strategy
Brand voice guidelines
Juicy blog posts
STOP-scrolling social media campaigns
Fresh, bold ideas
Humanizing industry jargon
"Where Should I Start, Whitney?"
You need to turn your ‘blah’ email campaign into drool-worthy, whitelist-me-now content.
But how do you get your best prospects pumped when you pop up in their inbox?
And how do you get them to open AND click through—regularly?
I create magnetic, refreshing, must-read-the-next-word emails that drive your conversions and get you on that contact list. Fast.
Your website is your home field advantage. You need to score in six seconds or less.
You need to WOW them before that Facebook ping does.
You need to WOW them NOW.
But what needs to be on it?
How many pages do you need?
What goes where? And how should you sound?
First, I explode on the scene with a carefully formulated content strategy. Then I create pristine, humanized copy that keeps your visitors reading.
You have to sell your (amazing) product or service. LOTS of it. ALL of the time.
But what stage of awareness are your customers in?
What deep pains do they have?
And how are you perfectly poised to solve them?
I dig deep to uncover those pain points, then I intentionally bring them into your prospect's awareness until they can see smell, touch, and taste themselves using your product or service.
And that’s why I only work with kind brands.