BRANDING AND COPYWRITING TO CAPTURE YOUR ESSENCE
I'm Whitney. Your word alchemist and secret weapon.
6,000 ads a day. That’s your competition. Every page, every article, every email needs to HIT that nerve. Resonate. Uplift. And flow seamlessly into a natural buyer’s experience. That’s right. You need a writer that’s as big-picture and detail oriented as you are.
You’re unique. I’m unique. Your competition is unique. So how do you become a diamond of the first water in a packed-like-sardines industry?
Through a beautiful blend of science, art, and collaboration, I’ll help you transcend your competition. You get a voice that’s clear, powerful and oh-SO-human (step aside, Mr. Freeman).
CONQUER THE CROWD
Gripping the right prospects takes more than writing well. Content analysis. Competitor research. Customer interviews. I dig deep to understand your customers’ pain points, then (lovingly) slam into them until you become the only solution.
Web copy. Email copy. Social media ads. I know what works. When. Why. How. And for what audience.
Using proven techniques, raw creative energy, and industry collaboration - you get copy that systematically sells.
From calculated calls to action to read-every-sentence emails—you’ll have strategy-packed writing to keep your prospect reading.
(... and reading.)
Serene. Confident. Checking your
Bum in chair. Eyes glued to the screen.
Till. It's. Done. Right.
HOW IT WORKS
Great copywriters *cough* are alchemists. I take
Lead (Pb): sales psychology, proven formulas, and tight strategy,
and turn it into
Gold (Au): lead merged with raw creative energy and your brand’s unique essence.
Gold = sales.
Conversion copy formulas
Information architecture (IA)
Keyword research and SEO strategy
Email campaign strategy
Brand voice guidelines
Juicy blog posts
STOP-scrolling social media campaigns
Fresh, bold ideas
Humanizing industry jargon